Bootstrapping is the art of starting your own business with little or no money, with limited input from others. It’s about ‘pulling up your bootstraps’...
If you're a freelance consultant or thinking of setting up a consultancy business, social media will need to be an important part of your marketing strategy...
As a tradesperson, you’re probably rushed off your feet busy tackling jobs rather than marketing yourself. While it’s great to be busy with jobs that pay...
Over the years, the way that home improvement companies advertise to potential customers has changed. Door-to-door sales has all but been stamped out, and...