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8 Apps Software Platforms Startups SMEs

8 Apps And Software Platforms For Startups and SME’s

by constructaquote - 15 February 2017


If you’re starting a new business or running an SME, you’ll know the challenges involved with having to manage every aspect of your business. One minute you’re managing marketing and the next you’re juggling customer transactions. If you’re a start-up you’ll more than likely be strapped for cash and hiring different staff to take care of every department of your business just isn’t feasible.

Luckily, there are now plenty of apps and software available to make running your business easier and more efficient, so that you can focus on growth without having to pay expensive employee costs and the hassle of outsourcing staff…

  1. Quickbooks

Used by 1.5Million small businesses, QuickBooks’s accounting software helps businesses get a better understanding of their overall financial health as well as improve the day to day running of the business.

Quickbooks can be used to track your sales and expenses, pay employees and suppliers, view financial reports, track unpaid invoices, and so much more.

It connects to thousands of accounts, including your business bank account, credit cards, PayPal and Square. It also tracks your expenses and allows you to upload photos or receipts and eliminates the stress around doing your business taxes.

  1. Freshbooks

Freshbooks is a great solution for small-business owners, especially freelancers. The app provides a simple way to track and manage invoices as well as allowing the user to create a personalized, professional invoice that can be automatically billed to clients for recurring invoices. Users can also accept credit cards on a mobile device as well as track and organize and create business reports, such as profit-and-loss statements. Because Freshbooks is an app, you can keep up to date with all the information and manage your clients invoices on the go.

  1. Slack

Slack is an instant messaging platform that acts as a great solution for communication with your employees. You can plan team conversations and organise them into private or public channels or send employees a direct message. The apps’ features makes it easy to share files such as PDF’s, images, word docs etc, via the simple drag, drop functionality. You can add an unlimited amount of users so the platform can still be suitable for your needs as your business grows. Slack has been proven to improve efficiency within businesses with 48.6% sending less internal emails and 25.1% less scheduled meetings. The overall productivity of these businesses increased by 32%.

  1. Clear

Clear is a super simple to use task-management app. Used by 2.5 million people, clear is a revolutionary to-do list app with built in reminders to encourage you to stop procrastinating and hit your business goals. The app is a great way to stay productive and organise your daily routine. Clear is a perfect solution to stay on top of you’re your lists on the go as users can sync Clear to multiple devices.

  1. Workplace by Facebook

Workplace by Facebook is one of the newest tools gaining momentum with SME’s. The app allows you to connect everyone in your company and discuss ideas and goals. Just like the Facebook app, Workplace includes group discussions, a personalised News Feed, and voice and video calling. Unlike the Facebook app, workplace is an ad-free environment keeping the focus purely on business.

  1. Mailchimp

One of the most popular platforms for email marketing, Mailchimp helps you build and manage your mailing lists, as well as easily create, customise and send newsletters. View performance reports about your emails such as the open rate and click throughs in order to improve your campaigns and generate more leads. Mailchimp is a great, affordable solution for SME’s at any level.

  1.  Infusionsoft

Known as one of the best solutions for SME’s, Infusionsoft is the software with a host benefits for your business. Infusionsoft combines aspects of CRM (customer relationship management), social media marketing, marketing automation and e-commerce tools. Ultimately, the software can help your business increase leads and improve conversion rates.

  1. Genbook

If your business relies on your customers to make bookings, genbook could be the perfect solution. The software allows your customers to book appointments online while also giving you the tools needed to manage your business, staff, and reputation. Genbook also allows previous customers to post reviews, giving you an insight into what your customers really think in order to improve your credibility with new clients. You and your employees can access the schedule, set reminders as well as publish promotions and offers and share them on social media.

Whether your business is just starting out or you’re in the thick of it, utilising some (or all) of these products could be a great way to free up more of your time, save money, and grow your business efficiently.