Over the years, the way that home improvement companies advertise to potential customers has changed. Door-to-door sales has all but been stamped out, and fewer people are reading print newspapers. More and more people turn to the internet to help answer their home improvement problems.
Big brands use social media, pay-per-click (PPC) advertising and content marketing to generate leads for their businesses. But small-to-medium sized companies rarely have time, or the resources, to do all of this in-house.
This is where online lead generation comes in. There is no need to try to handle all of your online marketing and advertising yourself – specialised companies can do it for you. So, here are 5 reasons to use online lead generation to grow your business.
1. More cost effective
Online lead generation is a form of marketing, just like advertising in a newspaper is. Except lead generation is much more cost effective. 10,000 people could see your ad in a newspaper and not bother to call you because they don’t need your service. However, the enquiries you get from a lead generation service come from customers with a genuine interest in your product. That means you get a much better return on investment – they’re much more likely to accept your quote and ask you to start work.
2. Frees up your time
The problem with trying to do all your own marketing and advertising is that is takes up a lot of your time. When you’re trying to generate work through social media or through your website, you’re not out completing work or giving quotes. Home improvement marketing services like Quotatis make it easy for you to have an online presence by setting you up with a company profile and offering social media integration to share your positive reviews from customers.
3. Puts you in front of a targeted audience
Unlike using traditional forms of advertising such as newspaper ads or direct mail, lead generation companies put you in front of customers that are looking for the service you offer. They have gone online and searched for your particular product, so you know that they’re interested.
4. You can build your reputation
These days, customers look online to find out about companies and discover what past customers have said about them to ensure that they can trust them to do the job well. Lots of lead generation companies ask customers to review your quoting process and the quality of your work and collect the feedback on your behalf. Make sure you choose a lead generator that uses a closed review system, so that only customers you got in touch with through the lead generation service can leave you a review. This means you don’t have to worry about false reviews.
5. Helps you expand your business
It can be scary to try to expand into new areas – you could risk spending money on advertising for little financial gain. But with lead generation companies, you can ask them to send you customer enquiries in a new area and you can start building your profile. Before you know it, you will be a well-known name in the area.
Good lead generation companies will be able to tailor their services to your needs so you can grow your business. To find out how Quotatis can help your company, click here.